Smashburger has a lot of stories to tell, from how they source their quality ingredients, to their more than fifty unique regional burgers. Their many stories come through in pithy badges and graphics—leveraging a mix of modern iconography, bold color, and duotone photography. The more than 150 icons were inspired by vintage neon signs and cattle brands.

AgencyReplaceCDJeff Johnson + Dustin HackwithDesignDan Shearen, Andy Weaver